• Rebuild and lead the SEO team (later rebranded to Organic Discovery) in charge of Organic Search, ASO, Amazon & Youtube strategies. I built a distributed team of 11 members with four in charge of the US & CA, two for EU markets (FR, ES & IE), individual members for Japan, Australia, Great Britain and two operational members located in the US.

• I conducted monthly SEO reports showcasing global & product specific performance +accomplished & future work. These reports were presented to the CEO, Product & Marketing teams (around 100-150 folks) on a monthly basis.

• Additionally, I was in charge of $1M+ organic search & content globally, owning all non-us content creation initiatives, leading CRO initiatives, and partnered with the demand-gen team to create incrementality tests between organic <> paid search.

•  Lead GTM expansion strategies for new market growth (France, Spain & Ireland)

• Built integrated SEO dashboards connecting leading KPIs (rankings, clicks, markets share) to lagging metrics (conversions & revenue).

• Monitor full funnel conversions and understand which stage of the funnel requires optimization.

• Generate bespoke strategies for each country with a global <> local mindset by understanding each local markets' nuance while preserving a global strategy.

•  Lead and manage the consulting team; ranging from full time employees to contractors.

• Responsible for MRR growth across Searchmetrics US

• Support the growth & provide training for consulting team members; including internal Excel & SEO workshops.

• Lead management & SEO recommendations for key & large-scale accounts.

• Lead SEO efforts for Fortune 500 clients; scope includes millions of indexed pages & billions of crawlable pages.

• Lead technical SEO audits, implementation support & onsite SEO training for clients.

• Resolve complex analytics issues for top stock-listed Ecommerce client resulting in ~ $15Million in revenue being correctly attributed

• Global, stock-listed,  media & gambling conglomerate. Provide training and development to the head of SEO on how to lead his team of 7 managers.

• Create development docs focusing on situational leadership, how to conduct 1:1 meetings, team meetings and how to give feedback.

• Additionally, consult on a few key projects and algorithm-updates related trends for Playusa.com

Act as Expert in Residence focusing on clients strategies, technical support and team training. Clients supported:

• Sage

• Acrolinx

• Intercom