Create audit & market report for Liferay JAPAN focusing on:

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Priority 1: Understanding top landing pages & queries driving organic search performance.

• URL & Queries Traffic Analysis: Leverage Looker Data Studio with the GSC & GA API to review ALL queries driving clicks & impressions. Analyze trends and patterns of low & high performing URLs.

• Ranking Analysis: Leverage SEMRush & Searchmetrics, and create keyword ranking spread overview. Combine insights with GSC / GA insights.

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Priority 2:  Market Analysis

• Top Competitors per main products and review organic market landscape

• Competitor rankings: Review top competitors per product and understand main market share holders.

• Competitive gap analysis: Review for which keywords / topics competitors are targeting and ranking that Liferay is not.

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Priority 3: Technical Analysis

• Crawl using Screaming Frog SEO Spider to extract critical technical insights.

• Full technical audit & assessment: Identify potential quick wins and any technical elements that could limit website efficiency & performance (e.g site speed, redirects, hreflang tags, schema, 404s, etc.).