My name is Sebastien Edgar
I am an SEO leader with 11 years of experience in both consulting & in-house roles, leading junior and senior teams. I have led large scale SEO project resulting in triple digit organic traffic growth. My experience includes working on sites with millions & billions of crawlable pages.
2016 US Search Award Nominee. Global Head of SEO & Organic Strategy @ Square. Former Team Lead SEO Consulting @ Searchmetrics, Inc.
I am a Search Engine Optimization professional currently working at Square, the leading mobile payment system. I have lead SEO project which resulted in double-digit organic traffic growth thanks to sound practices and a deep technical and semantic content optimization understanding.
Aside from my work at Square, I personally help startups nationwide with setting up and kick-starting their organic search efforts.
Over the years I have been gaining a deeper understanding of semantic content optimization. I love learning and testing how search engines look at word relationship, how to better use TF*IDF, and how machine learning & AI can better improve content & search relevance.
I am a regular contributor to the Searchmetrics blog, as well as Searchmetrics webinars. I have also hosted topic tables at SearchLove Boston & San Diego talking about various topics on machine learning and semantic content optimization.
2020 - Present
San Francisco, CA
Global Head of SEO & Organic Discovery
2015 - 2020
San Francisco, CA
Team Lead - SEO Consulting
2012 - 2014
Online Marketing Manager - SEO
Fluent in English, French and German with experience living in France, Switzerland, Germany & the US.
Analytics first approach to SEO, using data to shape the story the data tells leveraging state of the art tools.
11+ years SEO experience working for startups, consulting, saas, ecommerce & publishing brands.
Onpage & Content Optimization
Organic Market Research
Traffic & Conversion Analysis
Conversion Rate Optimization