Sebastien Edgar

My name is Sebastien Edgar

I am an SEO leader with 12 years of experience in both consulting & in-house roles, leading junior and senior teams. I have led large scale SEO project resulting in triple digit organic traffic growth. My experience includes working on sites with millions & billions of crawlable pages.

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About me!

About Me.

Former Global Head of SEO & Organic Strategy @ Square. Former Team Lead SEO Consulting @ Searchmetrics, Inc. 2016 US Search Award Nominee.

I am an SEO & Web Experience professional previously the Global Head of SEO & Organic Discovery at Square, the leading business tools platform. I have lead SEO project which resulted in double-digit organic traffic growth thanks to sound practices and a deep technical and semantic content optimization understanding.
Aside from my work at Square, I personally help startups nationwide with setting up and kick-starting their organic search efforts.
I have a deep technical understanding of HTML/CSS, Javascript and how it all relates to better optimize your site for Google to crawl. Besides being technical, I love digging into analytics data to interpret and shape the story it tells.
Over the years I have been gaining a deeper understanding of semantic content optimization. I love learning and testing how search engines look at word relationship, how to better use TF*IDF, and how machine learning & AI can better improve content & search relevance.
I am a regular contributor to the Searchmetrics blog, as well as Searchmetrics webinars. I have also hosted topic tables at SearchLove Boston & San Diego talking about various topics on machine learning and semantic content optimization.